Direct Marketing - What you need to know about direct marketing
18th September 2019
A topic the Data Protection Commission receives a lot of queries on is direct marketing communications and how individuals can opt-out of them.
Direct marketing is governed by both the General Data Protection Regulation (GDPR) and Regulation 13 of the ePrivacy Regulations (SI 336/2011).
Direct marketing usually involves an organisation (marketer) attempting to promote a product or service, or attempting to get you to request additional information about a product or service, by targeting you as an individual.
Types of direct marketing may include:
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