DPC Public Attitudes Survey 2025
19th June 2025
To coincide with the publication of the 2024 Annual Report, the Data Protection Commission has also released the results of an independent Public Attitudes Survey. The survey, which was undertaken as part of a mid-point review of the DPC’s Regulatory Strategy 2022-2027, was conducted in May 2025.
- As well as the full Public Attitudes Survey, you can download and print out a copy of the PDF Infographic below, summarising the main findings (PDF 1.4MB).
Key Findings
- Almost 3 in 4 people believe it to be either quite or very important that organisations designing, developing or using innovative new technologies, products and services comply with data protection requirements, even if it might mean a delay in implementation.
- 2 out of 3 people surveyed claimed that they would trust an organisation a lot less if they misused personal data. Only 4% claimed it would make no difference.
- When asked about concerns around technology and data protection:
- 77% of people were concerned with how children’s personal data is being shared and used online;
- 76% of people were concerned with how personal data is used to create a digital profile of themselves which could can be shared, sold or traded; and
- 61% of people were concerned with the use of AI (Artificial Intelligence).
- The results found that generally, people aged 18-34 were less concerned with most aspects of technology and safety of personal data. Those aged 55+ were significantly more concerned.
- Just over half of those surveyed believe that data protection laws ensure companies using information do so responsibly, with 1 in 5 not aware of how the law effects them.
- 70% found that they could trust the Data Protection Commission to uphold their rights to have their personal data protected.
- 50% of those who had interacted with the Data Protection Commission had a more positive opinion of the DPC following that interaction, with only 3% having a more negative view.
Reflecting on these findings, Commissioner Dale Sunderland remarked:
“The results of this public attitudes survey provide valuable insight into how the public views data protection and the role of the Data Protection Commission. The findings indicate strong levels of awareness and recognition of the importance of data protection, particularly in the context of emerging technologies, products and services. The survey also highlights public concerns and expectations around how personal data is used by organisations, while revealing notable differences in perspectives across age groups and regions. This insight is critical as we undertake the mid-term review of the DPC Regulatory Strategy, ensuring our priorities remain focused and responsive in delivering on our responsibilities as a data protection authority."