In April 2017, we received a complaint from a business owner regarding unsolicited marketing emails that the business email address was receiving from Viking Direct (Ireland) Limited. The complainant indicated that she had previously contacted the company to ask for her business email address to be removed from the marketing list but, despite this, further marketing emails continued to be sent.

During our investigation, Viking Direct (Ireland) Limited confirmed that the complainant had asked to be removed from its mailing list several times. It explained that the internal processes of moving the data to the suppression list had failed and the data remained on the mailing list. The company stated that the systems had now been corrected and tested, such that the situation should not recur. It apologised for any inconvenience caused to the complainant. Our investigation found evidence of three opt-out requests sent by the complainant to Viking Direct (Ireland) Limited by email between 30 March 2017 and 11 April 2017.

Viking Direct (Ireland) Limited had been the subject of an investigation in 2012 on foot of a complaint made to the DPC about unsolicited marketing emails. At that time, we concluded that investigation with a warning to the company. In light of that warning, the DPC decided to prosecute the company in respect of the 2017 complaint.

At Dublin Metropolitan District Court on 14 May 2018, the company entered a guilty plea to one charge of sending an unsolicited marketing email to a business email address in contravention of Regulation 13(4) of S.I. No. 336 of 2011. Under this regulation, it is an offence to send an unsolicited direct-marketing communication by electronic mail to a subscriber (which includes business subscribers) where that subscriber has notified the sender that it does not consent to the receipt of such a communication. The case was adjourned for sentencing until 11 June 2018. At the sentencing hearing, the court applied Section 1(1) of the Probation of Offenders Act in lieu of a conviction and fine. The company agreed to cover the prosecution costs incurred by the DPC.