Direct Marketing
Unsolicited direct marketing is one of the main sources of complaint from individuals to the Data Protection Commissioner. Marketing that annoys individuals is counter-productive for companies and organisations.
Our data protection laws lay down strict limits on the use of personal data for marketing purposes. The rules are stricter in the case of marketing using electronic means.
In order to help you to comply with your data protection obligations, we have prepared these guidance notes:
Direct Marketing - a General Guide
Restrictions on the use of publicly available data for marketing purposes
Data Protection in the Telecommunications Sector
Guide to the use of the National Directory Database for Direct Marketers
Use of Bluetooth Technology for Direct Marketing Purposes
A Consumer Guide to Dealing with Unsolicited Direct Marketing
