The new DPC website is currently under construction. Our latest guidance in relation to GDPR, which comes into effect on 25th May, 2018, can be found at gdprandyou.ie and via pages on this website starting with "NEW" as per the navigation pane on the left. All other material on this site relates to the previous legislative regime under the Data Protection Acts 1988-2003 ("the Acts"). While the Acts may continue to apply in some circumstances, as of 25th May, 2018 the GDPR is the primary piece of legislation governing data protection.

Data Protection Commission

Direct Marketing

Unsolicited direct marketing is one of the main sources of complaint from individuals to the Data Protection Commissioner. Marketing that annoys individuals is counter-productive for companies and organisations.

Our data protection laws lay down strict limits on the use of personal data for marketing purposes.  The rules are stricter in the case of marketing using electronic means.

In order to help you to comply with your data protection obligations, we have prepared these guidance notes:

Direct Marketing - a General Guide

Restrictions on the use of publicly available data for marketing purposes

Data Protection in the Telecommunications Sector

Guide to the use of the National Directory Database for Direct Marketers

Direct marketing telephone calls by  Electronic Communications Service Providers  to their Subscribers and former Subscribers 

Use of Bluetooth Technology for Direct Marketing Purposes

A Consumer Guide to Dealing with Unsolicited Direct Marketing