Data Protection Commissioner
Data Protection Commissioner

 Guidance Note on Connected Toys

 

The Commisisoner has issued guidance in relation to data protection issues that might occur when children and parents use toys with micro-phones and cameras that have an ability to connect to the internet.

The toys, in particular dolls, may give the appearance of having a personality and human-like quality that appeals to children. In some instances, the toys can recognise words and react in certain ways which suggest an emotional response to what the child says or does. Some toys also connect to apps on smartphones or tablets. This might allow for the collection and recording of “conversations” between the doll and the child, or even act as a “walkie-talkie”. For some of these products the voice recordings are shared with other companies, and the toys’ terms and conditions may allow for your child’s conversations to be used as the basis for targeted advertising. 

Link to Guidance Note