| Company Name: |
Data Ireland
|
| Ref Number: |
1990/A |
| Reg Type: |
DC+DP
|
| Company Address: |
1st Floor 19-24 St Andrew Street Dublin 2 |
| Contact: |
NiallHollywood
|
| Purpose: |
Provision of Direct Marketing Services including :1) Provision of lists of people extracted from Irish Consumer Marketing Database. 2) Services such as de duping, cleaning and validation of clients'' files and advice on direct marketing. 3) Use of data for planning and GIS systems .4) Use of name and address data in manual and automated validation systems 5) Lifestyle surveys6) Creation of segmentation and analysis applications.Directory Publishing, Business Information Publisher Direct Marketing (Business to Business).
|
| Continuation Due Date: |
09/01/2018
|
| Description: |
-- Name and address data for approx. 3.2million households.- A lifestyle file of people who have responded to various questionnaires (approx. 500,000 ).- A file of names and addresses of people who do not wish to receive direct mail. To date the policy has been to add to this MPS file anyone who responds negatively in the option box of any mailing. This has resulted in a file in excess of 400,000 MPS records. Includes various levels of MPS - for different media types and industry sectors. - A file of deceased individuals (mortality file) used for suppression purposes Business to Business only- information on company in Ireland Data includes - Executive Name, Job Title, Company Name, contact details etc. |
| Disclosees: |
Clients of Data Ireland purchasing the file or parts there of, for the provision or enhancement of Direct Marketing Services |
| Transfers Abroad: |
Yes |
|
Mainly UK for mailings into Ireland. Policy is to make Data Sales to any country which has enacted recognised Data Protection Legislation. Business data - European Union, Rest of the World via online subscription. |
