Guidance Material

Protecting the confidentiality of Personal Data - Guidance note from the Dept of Finance December 2008

A Data Protection Guide to the use of the National Directory Database by Direct Marketers.

The National Directory Database (NDD) has traditionally existed as a directory enquiries tool and as a means of producing telephone directories. With its change of license resulting from the provisions of The NDD RulesThe NDD Opt-Out Register gives added responsibilities to telemarketers and rights to telephone subscribers. All subscribers now have the right to get their preference not to receive marketing
view more

Frequently Asked Questions about Marketing Calls and the National Directory Database Opt-Out Register – a Subscriber's Guide

What is the NDD?This is the National Directory Database. It contains details of subscribers which can be published in a directory and/or be made available through directory enquiries.What is the NDD Opt-Out Register?This records subscribers who have expressed a preference not to receive marketing calls.How can I get my marketing preference recorded on the NDD
view more

Guidance Note for Electronic Communications Service Providers on direct marketing telephone calls to their Subscribers and former Subscribers.

Set out below is the position of the Office of the Data Protection Commissioner on direct marketing telephone calls by Electronic Communications Service Providers to their Subscribers and former Subscribers. This position is based on the legislative requirements concerning unsolicited communications as set down in S.I. No. 535 of 2003 - European
view more

Data Protection in the Telecommunications Sector

A Guide to the European Communities (Electronic Communications Networks and Services) / (Data Protection and Privacy) Regulations, 2003, as amended by SI 526 of 2008. In 1997, the EU introduced Directive 97/66/EC in order to strengthen and clarify data protection and privacy rules in the telecommunications sector. The 1997 directive was replaced in 2002 by Directive 2002/58/EC which updated the data protection rules for this sector.
view more

DIRECT MARKETING - A GENERAL GUIDE FOR DATA CONTROLLERS

Targeted direct marketing, giving individuals information about products and services, is a perfectly legitimate activity – provided it respects the individual's right to privacy. Sending unwanted direct marketing is neither in your interests nor the interests of those receiving it. Data protection law imposes strict obligations on the use of personal data (hyperlink) for direct marketing. Because marketing using electronic
view more

Guidance Note for Entities Considering the use of Bluetooth Technology for Direct Marketing Purposes

Breach Notification Guidance

There is an increasing trend among organisations to contact the Office of the Data Protection Commissioner directly as soon as they become aware of unauthorised or accidental disclosures of customer or employee personal information. In the public sector, recent guidance from the Department of Finance on data security advises departments and agencies to report data
view more