Direct Marketing

Unsolicited direct marketing is one of the main sources of complaint from individuals to the Data Protection Commissioner. Marketing that annoys individuals is counter-productive for companies and organisations.

Our data protection laws lay down strict limits on the use of personal data for marketing purposes.  The rules are stricter in the case of marketing using electronic means.

In order to help you to comply with your data protection obligations, we have prepared these guidance notes:

Direct Marketing - a General Guide

Restrictions on the use of publicly available data for marketing purposes

Data Protection in the Telecommunications Sector

Guide to the use of the National Directory Database for Direct Marketers

Direct marketing telephone calls by  Electronic Communications Service Providers  to their Subscribers and former Subscribers 

Use of Bluetooth Technology for Direct Marketing Purposes