In April 2018, a customer of the bin-collection service provider, Panda, complained to us that he had received unsolicited marketing SMS and email messages to which he had not consented, advertising Panda’s electricity business. He stated that the messages did not provide an unsubscribe option.

During our investigation, we were informed by Panda that the complainant should not have received the marketing messages. It said that due to a human error, a staff member of the marketing department had incorrectly believed that the complainant had consented to receiving direct-marketing messages. It regretted the failure to include an opt-out on the messages and explained that its service provider for marketing emails had failed to act in accordance with its instructions to include an opt-out. In May 2018, we received a complaint from a customer of Greenstar, another bin-collection service provider. This individual had previously complained to us in 2011 about unsolicited marketing text messages sent to him without consent. We concluded that previous complaint by issuing a warning to Greenstar in September 2011. The complainant now reported to us that direct marketing from Greenstar by means of SMS messages had started aggressively once again.

In response to our enquiries, Greenstar informed us that given the lapse of time (which it acknowledged was absolutely no excuse) since the 2011 complaint, its records pertaining to the complainant were not what they should have been with respect to the complainant having previously opted out of receiving marketing from the company — that neither the complainant’s details nor details of the 2011 complaint were accurate and up-to-date, insofar as it should not have used the complainant’s mobile telephone number for marketing purposes.

In light of our previous warning, the DPC decided to prosecute Starrus Eco Holdings Limited, T/A Panda and Greenstar in respect of offences committed in both cases. At Dublin Metropolitan District Court on 24 October 2018, the company entered guilty pleas in relation to charges for contraventions of Regulation 13(1) of S.I. No. 336 of 2011 for the sending of unsolicited marketing SMS messages to the two complainants without their consent. Instead of a conviction and fine, the court ordered the company to make a charitable donation of €2,000 to the Peter McVerry Trust. The defendant company agreed to cover the prosecution costs of the DPC. Confirmation of the charitable donation was subsequently provided to the court on 15 November 2018 and the matter was struck out.