DSG Retail Ireland Limited operates under various trading names and registered business names such as Dixons, Currys, PC World and Currys PC World. In November 2017, we received a complaint from a woman who had purchased a television from Currys a year previously. She informed us that she gave her email address to the company for the purposes of receiving a receipt and that she did not consent to receiving marketing emails. She stated she had unsubscribed from receiving further emails but the unsolicited emails continued.

During our investigation, the company told us that the customer had successfully unsubscribed from its mailing list in November 2016. However, when she made a new purchase in January 2017 and once again opted out of receiving marketing communications, a duplicate record was created following the customer’s second transaction. According to the company, this duplicate record, coupled with a system bug arising during an update to its systems in May 2017, resulted in an error regarding the recording of the customer’s marketing preferences. As a result, there was a period between August and November 2017 during which marketing emails were sent to her.

As we had previously issued a warning to the company in November 2014 on foot of a previous complaint from a member of the public concerning an alleged contravention of the regulations in relation to unsolicited marketing emails, the DPC decided to prosecute the company in respect of the latest suspected contravention. 

At Dublin Metropolitan District Court on 22 October 2018 the company entered a guilty plea in relation to a charge for contravention of Regulation 13(1) of S.I. No. 336 of 2011 for the sending of an unsolicited marketing email to the complainant without her consent. In lieu of a conviction and fine, the court ordered the company to make a charitable donation of €1,500 to the Peter McVerry Trust. The defendant company agreed to cover the prosecution costs of the DPC. Confirmation of the charitable donation was subsequently provided to the court on 26 November 2018 and the matter was struck out.